A live brief set by a local North Norfolk coffee roaster named, Grey seal coffee. The brand is named after the animal where North Norfolk is best known for. They wanted to rebrand their packaging and identity to fit a more premium market and to make them stand out outside of Norfolk.
The brand pride itself as "chasing flavours" of coffee. They travelled around the world chasing flavours and bringing them back to Norfolk
The inspiration came from the playful nature of seals being the same as Grey seal coffee travelling around the world chasing flavours. The colour of the seals on the packaging differs to help consumer differentiate the coffee products.
